Award-winning artiste, songwriter and producer Burna Boy will co-headline the 2023 UEFA Champions League final kick off show by Pepsi at the Atatürk Olympic Stadium in Istanbul on Saturday June 10.
Known for his global chart-topping hits ‘Last Last’ and ‘It’s Plenty’, the Nigerian star will bring his energy and signature soulful vibes of afrobeats to millions of fans before the biggest club fixture in football gets under way.
“As a huge football fan myself, I know it doesn’t get any bigger than the UEFA Champions League! That’s why I’m so excited to be performing on the Pepsi stage at this year’s final. Music and football are the ultimate combination, so you already know I’ll be bringing the vibes and making magic in Istanbul. The world isn’t ready for what we have in store!”, Burna Boy said.
The goal of this year’s kickoff show is to engage a younger audience and foster a feeling of identity with some icons in the entertainment industry.
In an official statement by UEFA on its official website, it announced that “The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with the some of the biggest names and rising stars in music. We’re excited to showcase a line-up of talented artists at this season’s final in Istanbul in what is sure to be an energetic and memorable performance.”
Now in its seventh year, the UEFA Champions League Final Kick Off Show by Pepsi® – formerly known as the UEFA Champions League Opening Ceremony – unites music, sport and culture through a show-stopping performance. This year’s other co-headliner will be announced soon.
Other Co-headliners for the ‘UEFA Champions League Kick-Off Show are expected to be announced by the organisers later.