Facebook, Instagram to charge users for verification badges
Users who may want to be verified on Meta apps; Facebook and Instagram should be prepared to pay charges in the coming days.
The company is taking a cue from its rival app, Twitter which is already charging it’s verified users.
In a Facebook post by the Chief Executive of Meta, Mark Zuckerberg, the owner of the apps announced that it will charge US11.99 a month on web or US14.99 on iOS and android.
This new policy, Mark Zuckerberg noted will first be implemented later this week in Australia and New Zealand.
Among a number of benefits subscribers will enjoy, Zuckerberg indicated that the service will offer extra impersonation protection, improved reach for verified users and direct access to customer support.
Meta will rely on government Identification documents to prove identity of verified accounts in order to avoid the embarrassment of accounts impersonating people and brands.
In addition, to qualify for the service, the account must have a posting history and users must be 18 years and above.
“Good morning and new product announcement: this week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support. This new feature is about increasing authenticity and security across our services. Meta Verified starts at $11.99 / month on web or $14.99 / month on iOS. We’ll be rolling out in Australia and New Zealand this week and more countries soon,” the announcement by Mark Zuckerberg read.